PCA/Cement Americas Webinar

Home » SMT

Competitors counter Cambridge Pavers’ advertising claims

Published Monday, February 01, 2010

Responding to challenges by Capitol Pavers & Retaining Walls, Concrete Stone & Tile, Grinnell Concrete Pavingstones and Unilock New York regarding accuracy of Cambridge Pavers Inc. print, broadcast and Internet advertising, the Council of Better Business Bureaus' National Advertising Division has recommended Cambridge discontinue certain comparative and performance claims for its ArmorTec process pavers. In their appeal to NAD, Capitol, CST, Grinnell and Unilock NY cite advertising claims surrounding color retention, density, durability, porosity, and abrasion resistance of pavers from processes other than ArmorTec. The challengers produce monolithic or “color through” pavers, while Cambridge specializes in stones with ...

To continue reading this article, please register or login – it’s quick and free…

Member Login

Forgot password? Need Help?

Enter your email address below, and we'll email your password.

Are cookies enabled in your browser?

This site uses cookies and session data to keep track of your name and preferences while you're logged in. You cannot login without enabling cookies.

One Step Registration

Fill out the form below for instant access to the page you’ve requested.

Website members also receive access to our entire archive and may apply for a complimentary subscription to our print magazine.
All fields are required Personal Info
  Required Must be a valid email
  Required Passwords must match
  Required
  Required
  Required
  Required
  Required
  Required
  Required

Concrete Products Magazine

Submit the form for instant access to the page you've requested.

Photo Galleries

More...

Click above to view our Photo Galleries

Video

Demo Zone Demo Zone

Click above to view Video Product Demonstrations

Whitepaper

Read Concrete's free whitepaper from Jonel Engineering. Learn about the production of High Stength,High Volume Concrete here.

Jobzone

Job Zone

Various Positions

Mid Atlantic Precast: Premier Structural/Architectural Prestressed/Precast Producer now interviewing experienced and dedicated team members to join in our new state-of-the-art production facility located in the vibrant Mid-Atlantic region.

More Listings? Click here for more info!

Free product information

Featured Links

In This Issue

June 2010

Concrete Products June 2010

Digital Edition

Click here to view current and past digital issues

Free product information

2010 Cement Directory

The ALL-NEW 2010 North American Cement Directory. Currently available for pre-ordering exclusively from Cement Americas.
Order Now