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Branding concrete

Published Tuesday, June 01, 1999

Dallas-based Pavestone Co. is the fastest growing player in one of few concrete segments to exhibit real growth in the 1990s: dry cast landscape products. What other category this decade, after all, could spawn a niche company with centralized management, 500+ employees; sales in excess of $100 million; 11 new or overhauled operations, each valued at up to $10 million and all privately financed; 30-state presence; and preferred-supplier status with a retailer no less than Home Depot? Pavestone appears capable of realizing two ideals closely linked in big business, but elusive in concrete production-category domination and branding. Its ...

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