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NCMA Chairman's Report--Market Ignition

Published Saturday, February 01, 2003

Fire, mold and mildew are significant factors in the aggressive new marketing campaign launched this year by the National Concrete Masonry Association (NCMA). January 2003 marked the kickoff of NCMA's comprehensive, new marketing strategy determined largely by extensive research in 2002 that helped pinpoint target audiences and their needs. NCMA 2003 Chairman Phil Potvin enthusiastically supports the endeavor. That's because he believes so strongly in promotion that his company — Western Concrete Products Co. of Cadillac, Mich. — runs radio and television commercials for products it sells through six retail outlets. “We're on the radio, we're on television, ...

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